Miller Lite doesn’t want you to see Michelob Ultra’s ad during the Super Bowl on Feb. 7.
To keep you distracted, Miller Lite will give fans $8 to buy beer if they can correctly type in an 836-character URL that will air during Michelob’s ad during the game.
Miller Lite says that typing the URL will burn one calorie - the difference between Miller Lite’s 96 calories and Michelob Ultra’s 95 calories.
“Yes, burning one calorie is as simple as typing in a ridiculously long URL. The campaign reminds drinkers that enjoying a beer with more taste is worth the one extra calorie, and beer drinkers are encouraged to type the URL during Michelob Ultra’s ad on Sunday, February 7 to get a six-pack of beer on Miller Lite.”
In a news release, Miller Lite said it is “adamant that consumers type in the URL to burn that single calorie difference, so in an unconventional marketing move led by DDB Chicago and San Francisco, the brand has opted to make it near-impossible to copy and paste.
Instead, Miller Lite will only release the URL in the media as an image.
It kicked off its campaign this morning with a full-page ad in the New York Times, as well as the Milwaukee Journal-Sentinel and St. Louis Post-Dispatch, Miller Lite and Michelob Ultra’s respective hometown newspapers.
In the coming weeks, consumers will experience the calorie burning URL across social, in print advertising, on major podcasts, and more.”
If you can type in the URL you can win $8 via Venmo to buy a six pack. Only the first 5,000 entries will win.
The URL is in this video - well, it is the entire video.
READ MORE
- Michelob ULTRA launches organic hard seltzer in three flavors and one of them is spicy.
- Applebee’s will give away 1.6 million free wings during the Super Bowl - how to get your share.
"type" - Google News
February 01, 2021 at 08:00PM
https://ift.tt/3pCy3Pj
Miller Lite will give you money for beer if you type an 836-character URL during the Super Bowl - pennlive.com
"type" - Google News
https://ift.tt/2WhN8Zg
https://ift.tt/2YrjQdq
Bagikan Berita Ini
0 Response to "Miller Lite will give you money for beer if you type an 836-character URL during the Super Bowl - pennlive.com"
Post a Comment